In an interview with Insights Success, Founder and CEO of Jade Electrolysis, Jennifer Desloges, shares valuable information about Jade Electrolysis and about its remarkable contribution in the cosmetic industry. Jennifer became an Electrologist in 1989 and has diligently developed the “Desloges Method of Electrolysis” over that period. As a perfectionist, she loved electrolysis as a career that values the need to be efficient, safe and exact. In 2010 Jade Electrolysis began franchising and today it is in place at 11 locations and is continuously expanding.
Below are highlights from the interview conducted between Jennifer Desloges and Insights Success:
Give a brief overview of your company and its vision.Cosmetic hair removal is a billion-dollar industry. Consumers are driven by social values and norms to rid themselves of unwanted hair. Adult men and women of all ages have unwanted facial and body hair which negatively impacts their lives. Electrolysis is the only permanent method of hair removal. Many people who have unwanted hair have tried some or all of the temporary removal methods including waxing, threading, shaving, plucking, medications and laser which often lead to skin irritation, ingrown hair, scarring and always, the return of the problem hair. Consumers are frustrated with constant appointments, false promises, expensive treatments, negative effects and recurring hair problems. Consumers are seeking a better way and they find it at Jade Electrolysis.
For individuals who have decided their image could be enhanced by the permanent removal of their unwanted hair, we are the elite hair removal specialists providing the highest quality and perfected technique on the market today, resulting in the most accurate, comfortable and fastest results available.
What are the cutting-edge products/services offered by Jade Electrolysis?Electrolysis was invented in 1869 and is the only permanent method of hair removal to this day. Jade Electrolysis’ Desloges Method was developed over 30 years of practice and teaching and provides proven results unparalleled in the industry. Anesthetic is the use of xylocaine to create a 100% pain free electrolysis treatment for the client; enhancing results and comfort. The anesthetic is administered by a Registered Nurse and performed with a manual needle injection.
What are the special franchisee strengths that make Jade Electrolysis unique from its competitors?Jade Electrolysis is a franchise opportunity with a proven model for success. A Jade Electrolysis franchise offers:
Strategic location, leasing and renovation expertise
Centralized call center and appointment booking
Top of the line equipment
Extensive and on-going training
Proven marketing and branding
Central website, promotions and marketing
Priceless experience and expertise
Describe the experiences, achievements or lessons learnt that has shaped the journey of the company.I’ve been happily married for 38 years and I think every relationship is like a marriage. It’s not always going to be perfect BUT when there are issues you need to put the relationship first. Whether a client, employee, or franchisee, as the leader of the company I try to empathize with each individual, try to see things from their perspective. How would I want to be treated?
One of the hardest relationships to navigate is that of the franchisee/franchisor. So, in 2017 my daughter became a franchisee, feedback from her has helped Jade make a lot of changes.
Give a detailed description of your contribution over the company and the industry.As a woman with polycystic ovaries I know what unwanted hair does to a person, I know in my heart how devastating that feels. When a client meets with me the first time, there is an instant bond. The same heart felt connection happens when I meet one of my practitioners or franchisees. I have to feel they understand how unwanted hair can devastate and that they want to help people. We are a family business. My husband, daughter, son, his wife, my sister, brother, and nephew’s wife all work at Jade in various capacities. Just dealing with people can be challenging and working with people you are related to can be messy, complicated and fun. I believe that everyone working at Jade feels like they are part of our family.
Where does Jade Electrolysis see itself in the long run and what are its future goals?Consumers are becoming more educated about hair removal. The fad of laser is passing but it did bring with it a sense of awareness, no longer people feel ashamed about having unwanted hair. Our hope is that one day Jade Electrolysis will be the COKE, NIKE, APPLE of the hair removal industry. A name people can trust for a safe, caring, permanent solution to unwanted hair. I know it’s a leap of faith every time a client chooses Jade…every time someone decides to franchise with us. What seem like a risk to them during the decision making process is a no brainer after the fact.
One of my favorite quotes by Thomas Edison is, “Many of life’s failures are people who did not realize how close they were to success when they gave up.” This quote is the epitome of my business. Many times, I could have given up, but it just wasn’t an option I would consider.
In 2018, Jade Electrolysis saw its most profitable year to date. The business grew 25% with sales totaling nearly $1.4 Million and net profit over $625 Thousand. So far, through the first two months of our 2019 fiscal year, sales are up 20% over last year.
To date Jade has 11 locations and our goal is to open 9 more in the next 3 years.
Testimonials from clientsJade electrolysis has changed my life and made me SO happy! I am really pleased with how kind Jennifer is and the care she takes on my extra sensitive skin. I am already hair free for life in quite a few areas and almost done the last few! Not having to worry about shaving, waxing, and plucking etc. has been amazing and totally worth it! I would definitely recommend Jade and appointments with Jen! – Havovie Suraliwalla
I cannot say enough good things about Jade Electrolysis and the staff at their Richmond clinic, particularly Jennifer. I have been visiting Jade to have my underarms treated and am over the moon with the results I’ve seen in only a few sessions. My hair is almost gone, sweating has gone down, and the skin is undamaged and still smooth! Best part of all, with freezing done by an RN on site – the process is pain free! The clinic itself is comfortable, clean and you can even watch Netflix during your treatment. If you are considering any type of hair removal, look no further than Jade. They are simply the best. – Mika C